There was a time when a single application owned data forever – for its entire lifecycle, birth to death. One application stored it, reported on it, consolidated it and reconciled it. The application was perceived to have delivered the value. Today data is hybrid, used by many applications for different reasons over different time horizons. It has left the proverbial nest – and for good reason. Data has the value and tying it to one application traps that value.

Datera had a recent win attributed to our radical simplicity. The previous supplier required 27 steps using three different tool sets to provision each and every single volume. Before performing these steps, someone had to figure out the answers to every question…

When customers ask vendors about the performance and availability of their storage system, the answers they often get are both theoretical and full of caveats. If you’re lucky enough to get an honest answer, it should not involve crossing your fingers or dealing with a disgruntled admin named Chris…

Today, everyone thinks hybrid means flash and disk – why is that? Customers have varying workloads and today’s workload may be different tomorrow. What they need is a storage architecture that was built to be hybrid. Just as important is a system that allows the ratios to be changed and new technology to be incorporated.

Everyone is talking about the move to cloud. But for most companies, there is an existing on-premises environment that required blood, sweat and tears to get right. And, it is working just fine – even thriving. To manage a hybrid IT environment, you just need a common data substrate.