Datera Recognized on 2018 Emerging Vendors List

SANTA CLARA, Calif., July 23, 2018 (GLOBE NEWSWIRE) — Datera, Inc., the visionary provider of the leading 100 percent software-driven data services platform for high performance applications, announced today that CRN®, a brand of The Channel Company, has named Datera to its 2018 Emerging Vendors List in the Storage category. This list recognizes recently founded, up-and-coming technology suppliers who are shaping the future of the IT channel through unique technological innovations. The list is divided into seven categories: Cloud, Data Center, Security, Big Data, Unified Communications, Internet of Things (IoT) and Storage. In addition to celebrating these notable companies, the Emerging Vendors list serves as a valuable resource for solution providers looking to expand their portfolios with cutting-edge technology.

Datera’s mission aligns directly to the central challenge today’s CIOs face with their data infrastructure: how to deliver the right level of performance to applications and users with a cloud-ready, built-to-scale dynamic infrastructure that can serve the applications of today and tomorrow. Datera’s 100 percent software-based approach delivers the solution to this challenge by intelligently orchestrating data across a highly-distributed environment of server-based storage at 70 percent lower cost of ownership and operation. Most recently, Datera announced enhanced support for bare metal Linux, virtual machine and container-based applications and expanded partnerships with leaders in flash and persistent memory technologies, Intel and Samsung, and the top revenue generators in enterprise servers, HPE, Dell and Cisco, all to increase customer choice.

“The technology suppliers on CRN’s 2018 Emerging Vendors list are creating a bright future for the IT channel, aggressively developing products to meet complex IT market demands, while positively impacting the bottom line of solution providers,” said Bob Skelley, CEO, The Channel Company. “The array of leading-edge products delivered by these organizations will have a lasting impact on the channel for years to come.”

“Solution providers around the world see an IT industry in transition and are under pressure to help their customers move to a software-driven, cloud-ready future,” said Flavio Santoni, Chief Revenue Officer of Datera. “This recognition by CRN not only provides an additional level of validation for our approach but also signals the time is now for solution providers to get their customers cloud-ready and capture new opportunity by partnering with Datera to accelerate their existing books of business in enterprise servers.”

The complete Emerging Vendors list will be featured online at

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About Datera

Datera is the only 100% software-based data services platform that powers high-performance application environments @ global scale with game-changing data orchestration and automation in partnership with the leaders in server-based infrastructure, all at a 70% lower total cost of ownership and operation.

Datera is recognized by Network World as a Hot Storage Company to Watch, CRN as a Top Software-Defined Data Center Provider and the Telecom Council as a Service Provider Innovation Award winner. To learn more about Datera, our transformative approach, partners, and solutions, visit and chat with us at, email, or call +1-844-4DATERA.

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About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.