Datera Recognized on 2017 Emerging Vendors List

SUNNYVALE, Calif., November 27, 2017Datera, Inc., a leading provider of cloud-native storage for modern applications, announced today that CRN®, a brand of The Channel Company, has named Datera to its 2017 Emerging Vendors list in the Storage category. This list recognizes recently founded, up-and-coming technology suppliers that are shaping the future of the IT channel through unique technological innovations. In addition to celebrating these standout companies, the Emerging Vendors list serves as a valuable resource for solution providers looking to expand their portfolios with cutting-edge technology. This year, for the first time, the list is divided into seven categories: Cloud, Data Center, Security, Big Data, Networking/VoIP, Internet of Things and Storage.

Designed specifically for cloud infrastructures from the core to the edge, Datera delivers a policy-driven, self-managing storage platform that provides the agility, performance and economics needed to deploy modern cloud-native applications at scale, along with the extensibility to adapt to new technologies at the speed of innovation. With comprehensive self-service provisioning and fully-elastic self-optimization, Datera frees organizations from routine storage management tasks such as capacity planning, data migrations and provisioning, while enabling IT and storage as-a-service delivery models.

“This impressive group of technology supplier startups is already disrupting the status quo, aggressively creating and innovating to meet the ever-changing demands of the IT market,” said Robert Faletra, CEO of The Channel Company. “CRN’s 2017 Emerging Vendors represent the next generation of IT change agents, producing a wide range of leading-edge products that solution providers should keep an eye on in the coming year and beyond.”

“We are delighted to be recognized as a CRN Emerging Vendor in Storage,” said Marc Fleischmann, CEO and founder of Datera. “This acknowledgement further validates the innovation and value we bring to businesses looking for modern solutions that can fully automate storage at cloud scale while dynamically adapting to new applications and technologies.”

The Emerging Vendors: Storage list will be featured online at

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About Datera

Datera is taking storage into the data era. Unlike traditional storage, all-flash arrays or typical cloud storage, Datera offers the only application-driven data services platform for traditional and cloud-native applications that delivers the breakthrough business agility and extensibility customers really want with the enterprise-class performance and better-than-cloud economics they really need.

Datera has been recognized in Network World’s 10 Hot Storage Companies to Watch, CRN’s Top 20 Software-Defined Data Center Providers and is a proud recipient of the Telecom Council’s 2017 Spiffy Award.

About the Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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