Datera Appoints Industry Veteran Chris Cummings as Chief Marketing Officer

Executive Appointment To Drive Solutions Focus and Growth Amidst Increased Customer Demand and Ecosystem Collaboration

SANTA CLARA, Calif., June 27, 2018Datera, Inc., the visionary provider of 100% software-driven data services, announced that technology industry veteran Chris Cummings has joined the company as Chief Marketing Officer (CMO). In his new role, Cummings will drive Datera’s next phase of growth, leading all company marketing and related strategy development initiatives. Cummings will report to Datera CEO and Founder Marc Fleischmann.

“Since exiting stealth mode in 2016, we have been on a rapid growth trajectory acquiring new customers and partners. As the company continues to evolve its core platform, build solutions and extend our value proposition, so too are we expanding our executive leadership team to scale for these opportunities,” said Marc Fleischmann, CEO at Datera. “Chris’ serial successes in moving emerging growth businesses to the next level makes him the right fit for Datera’s next chapter.”

Chris comes to Datera with 20 years of experience as a go-to-market leader in enterprise software and hardware. His expertise spans all aspects of strategy and marketing including product and solutions management, development and marketing and brings a wealth of experience building alliances to drive joint solutions and revenue growth. Chris’ prior experience includes serving as CMO and SVP of Strategy at Cleversafe, the leading cloud object software-define storage startup, where he optimized the solutions strategy and go-to-market effort which let to acquisition by IBM’s Cloud Group for $1.3 Billion. In addition, Chris served in a variety of leadership roles at NetApp (NASD: NTAP), where he led the company’s multi-year, company-wide Storage Efficiency initiative and go-to-market efforts that generated 25 percent growth and was instrumental in bringing the company to the #2 share position. Chris also serves as a lecturer in entrepreneurship and startup immersion at Northwestern University’s Kellogg Graduate School of Management.

“I am very excited to be joining Datera’s executive leadership team at this pivotal point for the company and the information technology industry,” said Chris Cummings, CMO at Datera. “Customers are looking to free themselves from the big box approach to storage of the past and take a 100% software-based approach to transform their application development and performance as well as scale for the future. I believe we are in the right place at the right time with our expanded ecosystem of partners to change the industry.”

Datera is the leading 100% software-based data services platform and is deployed at Global 2000 enterprises and leading service providers in North America and EMEA today. Datera supports a robust set of data-intensive applications and compute environments including VMware, Docker, Rancher, Kubernetes, Mesosphere, MongoDB, Cassandra, Couchbase, OpenStack, CloudStack, Hortonworks Data Platform and Rancher to enable forward-thinking enterprises and service providers to accelerate in the coming data era.

About Datera

Datera is the only 100% software-based data services platform that powers high-performance application environments @ global scale with game-changing data orchestration and automation in partnership with the leaders in server-based infrastructure, all at a 70% lower total cost of ownership and operation.

Datera is recognized by Network World as a Hot Storage Company to Watch, CRN as a Top Software-Defined Data Center Provider and the Telecom Council as a Service Provider Innovation Award winner. To learn more about Datera, our transformative approach, partners, and solutions, visit and chat with us at, email, or call +1-844-4DATERA.