About Us

Reimagining Enterprise Storage

From the dawn of the disk era, storage has been defined by its limits, creating barriers to extracting maximum value from an enterprise’s most valuable asset – data. Today, clouds are driving needed agility, but storage has not kept pace. Until now.

Datera is tearing down storage barriers through a radically simple idea – defining storage by its data, driven automatically by applications.

Leadership Team

Our vision and execution are driven by experienced and passionate technology innovators and executives from leading companies spanning the computing, networking and storage industries.

Guy ChurchwardCEO
Guy ChurchwardCEO
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Guy is a serial technology entrepreneur who brings with him a long tenure of senior leadership experience in systems, software and enterprise data storage to his role as CEO at Datera.

Prior to Datera, Guy held executive leadership roles at Dell EMC, where he was responsible for the core technology business, NetApp, and BEA Systems. He has also led data disruptor startups including Data Torrent and Log Logic and currently serves on the boards of directors of Druva and FairWarning. Guy's educational pedigree includes studies at Stanford University's Graduate School of Business and Cambridge Tutors College in London, UK.

Marc FleischmannCo-Founder & President
Marc FleischmannCo-Founder & President
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Marc brings to Datera 30 years of experience building successful businesses and companies in the IT industry. He is the Co-Founder of the Open Source Business Alliance (Europe’s largest non-profit open-source ecosystem hub), Co-Founder of the Open Cloud Initiative, and has been a board member and investor in a number of high-tech companies.

Before Datera, Marc built Pixelworks H/DTV business as GM and SVP Engineering. He helped build Transmeta as Sr. Director of Software and Low-Power Programs, which went public in November 2000. He started his career as an OS and Storage Architect at Hewlett-Packard Labs.

Marc holds B.S. and M.S. degrees in business and engineering from KIT, along with a number of software and CPU patents.

Hal WoodsChief Technology Officer
Hal WoodsChief Technology Officer
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Hal brings to Datera more than 20 years of experience in storage, enterprise IT and engineering. Most recently, he served as CTO and vice president of the Western Digital Data Center Business Unit, where he was charged with transforming the company from a storage device company to a systems and information management company.

Hal’s previous leadership experience includes a 16-year career with Hewlett-Packard, where he held various executive and senior level technical and engineering positions including CTO, Software-Defined Storage and CTO, Storage Area Networks. He joined Hewlett-Packard in 2002 through its merger with Compaq Computer, where he served as CTO of its multibillion-dollar Enterprise Storage Group.

Hal earned a Bachelor of Science degree in computer science from Colorado State University-Pueblo.

Narasimha ValivetiChief Product Officer
Narasimha ValivetiChief Product Officer
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Narasimha brings more than two decades of experience delivering industry-leading software products and solutions to power and automate data center operations. He leads all engineering and product management functions for the company.

Previously, Narasimha was vice president of software engineering at Dell EMC, where he led engineering for the firm’s billion-dollar data protection business. Prior to Dell EMC, he held senior technical and engineering leadership roles with Veritas/Symantec for the firm’s storage and availability business. A technical visionary, Valiveti holds multiple patents in the areas of storage virtualization and management software and systems.

He holds a bachelor’s degree in Computer Science from Bangalore University.

Nic BellingerCo-founder & Architect
Nic BellingerCo-founder & Architect

Nic brings to Datera more than 15 years of storage product and open source software experience. He has been a prolific contributor to Linux, including the entire Linux I/O SCSI storage subsystem, which has become an industry standard and is being used by numerous tier-1 cloud and storage companies.

Before Datera, Nic was the Chief iSCSI Architect at SBEi, Inc., a company that pioneered and sold software-defined storage software solutions to large storage system enterprises.

Flavio SantoniChief Revenue Officer
Flavio SantoniChief Revenue Officer

Flavio brings more than 25 years of executive management experience in the technology space. Flavio leads all revenue generating functions including sales, marketing, alliances and strategic partnerships.

Previously, Flavio was chief revenue officer at Panzura, a cloud storage company, and CEO of Syncsort, a data integration and data protection company. Prior to Syncsort, his leadership roles included serving as the EVP and co-general manager of the Engenio Storage Group at LSI, EVP and COO at Sutmyn Storage and various senior management positions with Memorex Telex in the US, UK and Italy.

Flavio holds a degree in Electronics from IX Istituto Tecnico in Milan, Italy. He has also completed the AeA/Stanford Executive Institute program for the management of high technology companies.

Joe ConsulChief Financial Officer
Joe ConsulChief Financial Officer

Joe has served as CFO with a thirty-year track record of executive experience in both public and private companies, including Xactly Corp, LogLogic and Everdream. He brings to Datera expertise in growth stage company development, and has led businesses through IPOs, mergers and acquisitions, and fund raising aggregating $1+ billion. He is a partner and investor in the Napa Valley Wine Academy, and in addition to fund raising, specializes in contract negotiation, software revenue recognition and growth stage financial management.

Joe holds an MBA from USC, Marshall School of Business and a BA from San Jose State University.

Jeff Bettencourt Chief Operating Officer
Jeff Bettencourt Chief Operating Officer

Jeff previously served as SVP, Marketing. Business Development and Field Operations for DataTorrent. His experience includes SVP & General Manager of EMC's $1B dollar Connectrix SAN Networking business and COO to the President of the Backup and Recovery Division. Jeff also served as the EMC executive lead for Product & R&D Value Creation and Integration Management Office for the $67B combination of Dell and EMC.


Jeff has worked in various executive roles overseeing marketing, product management, engineering, business development, and sales. Jeff has managed large complex teams in diverse locations in the Americas, APJ, and EMEA (including COE locations in India and China). He has been successful at managing businesses greater than $1 Billion in revenue and turning around teams with lagging revenue into multi-year, multi-quarter growth successes.

As a business-minded technology leader, Jeff’s greatest strengths are his drive, leadership, creativity, and overall operations management of high technology businesses. He thrives on complex challenges, turn-around situations, and strategic moves that expand the company’s reach. Jeff has a passion for creating market leading products and solutions for mid to large customers.

Jeff holds a bachelors degree from California State University-Sacramento with a major in Business Administration and a concentration in Marketing. In his free time, Jeff enjoys spending quality time with his family, riding off-road motorcycles, cycling, wake surfing, and coaching youth sports.

Deb HoffmanChief Human Resources Officer
Deb HoffmanChief Human Resources Officer

With over 15 years experience as a leader in human resources, Deb has developed and managed HR programs across a spectrum of high-tech corporations, including Intel, EMC, Barracuda Networks, Data Domain and Xilinx. Earning a BS in Organizational Behavior from University of San Francisco, Deb has also volunteered for the American Cancer Society.

Chris CummingsChief Marketing Officer
Chris CummingsChief Marketing Officer
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Chris brings two decades of experience in software, systems strategy and marketing to Datera, where he serves as head of go-to-market strategy and chief marketing officer

Before Datera, Chris ran strategy and marketing at Cleversafe, the market leader in cloud object storage acquired by the IBM Cloud, at NetApp, a leading player in traditional storage arrays, and at Interwoven, a player in enterprise content management acquired by HPE.

Chris holds an MBA with High Distinction from the Kellogg School of Management at Northwestern University, where he is a Lecturer in Entrepreneurship, and a bachelor's degree from Stanford University.

Claudio FleinerCo-founder & Architect
Claudio FleinerCo-founder & Architect
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Claudio brings more than 20 years of distributed computing / distributed systems and storage experience to Datera.

Prior to Datera, Claudio worked as lead Engineer at OptumSoft, enhancing the super scalable platform for distributed products called TACC (powering, for example, Arista switches). He was the Network and OS Architect and a founding member of the IceCube / Seval spinout from IBM (a highly scalable, distributed storage system). Previously he worked at Transmeta on just-in-time compiler technology and IP telephony at the IBM Research center in Switzerland.

Claudio graduated from the Univeristy of Fribourg in Switzerland with a Diploma and a Doctorate in informatics on compiler and runtime optimizations in a parallel and distributed programming language.

Guillermo “Bill” RozasSenior Architect
Guillermo “Bill” RozasSenior Architect

Bill brings more than 30 years of experience in computing, systems and microprocessor design to Datera, where he serves as chief architect for the company’s high-performance data plane technology.

Before Datera, Bill served as Distinguished Engineer & Chief Architect at NVIDIA, where he led the design effort for their first internally-developed ARM v8 64-bit CPU and its coherence protocol. Previously, he held the position of Fellow & Chief Architect at Transmeta Corp., a maker of low-power x86 compatible microprocessors.

Bill earned both a Masters and PhD in Computer Science from the Massachusetts Institute of Technology (MIT), and additionally holds bachelor’s degrees in Electrical Engineering and Mathematics from the same institution.

Eric Soli VP Finance
Eric Soli VP Finance
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Eric brings more than 25 years of experience as a strategic and operational financial executive to Datera, where he oversees all company financial functions and activities.

Prior to Datera, Eric held executive positions in Finance and Operations with public and private technology companies including semiconductor maker Catalyst Semiconductor and RF amplifier maker Spectrian, Inc., as well as private ad tech companies Adchemy, Zeta Interactive and VigLink. He also served as a senior auditor with “Big Four” accounting firm EY, where he earned his CPA certification.

Eric graduated from the University of Nevada with a bachelor’s degree in accounting.

Rich PappasVP of Business Development
Rich PappasVP of Business Development

Rich brings to Datera more than twenty-five years of experience in business development and OEM sales for a wide range of technologies, including enterprise software, storage systems, boards, and ASICs.

Most recently, Rich was the vice president of Business Development for Catalogic Software, where he secured a sweeping strategic relationship with IBM. Previously, he served as vice president of Sales and Marketing at Proximal Data, driving its successful sale to Samsung.

His prior executive experience includes roles as vice president of OEM Sales at DataDirect Networks and vice president of Business Development and Marketing for Emulex Corporation’s Embedded Storage Products business unit.

Rich earned a Bachelor of Science degree in Engineering from Harvey Mudd College.

Bill BorsariHead of Systems Engineering
Bill BorsariHead of Systems Engineering
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Bill leads the sales engineering team and is focused on customer success.

With more than 20 years in the storage industry, Bill has held senior positions with Nimble Storage, Seamicro and Parascale enabling him to bring a unique and broad perspective of the storage industry to Datera clients. In 2015 Bill organized the 30th anniversary event for the Amiga Computer at the Computer History Museum in Mountain View, CA.

Bill holds a BA degree from the University of Maryland, College Park where he double-majored in Decision & Information Systems and Management Science with Statistics.

Board of Directors

Marc Fleischmann
Datera
Guy Churchward
Datera
Brian Byun
Khosla Ventures
David Suh
Samsung Ventures
Eric Wolford
Accel Partners

Investors

Founded by the authors and maintainers of the Linux I/O storage stack, Datera is backed by Khosla Ventures, Samsung Venture Investment and Silicon Valley entrepreneurs Andy Bechtolsheim and Pradeep Sindhu.